I adore the Olympics. Some women watch Lifetime movies (I totally don't...honestly never have and really hope I never will), but I prefer to get my emotional overload from the trials and triumphs of elite athletes. I love Olympic athletes because they are in it for the LOVE OF THE GAME, not necessarily for fame and fortune. Most of the sports at the Olympics hardly have any true media presence, and are usually only given attention once or twice every four years.
Naturally, I spent Friday night at home, watching the Olympic Opening Ceremonies. Some friends and I tossed around the idea of watching them at a bar, but frankly, staying at home was probably better. I may have been embarrassed when I burst into tears when the athletes/representation from Georgia got a standing ovation or when I openly drooled over a lot of the male athletes (especially from South American or Nordic countries...hubba hubba).
Most definitely, I would have gotten into a knock-em-down-drag-out fight over how REPULSIVE I think it is that the Official TEAM USA Opening Ceremony Knit Sweater is FOUR HUNDRED AND TWENTY-FIVE FUC*ING DOLLARS and it's NOT MADE IN THE USA! OH. MY. GAWD. How ridiculous is that?! Ralph Lauren knows (banks on) that America thrives on a culture of consumption, one that is all about having the "newest, coolest, biggest, best, ETC". Of course talking about our consumption culture is a post all in itself, and one that I'm not really qualified to comment on (fortunately, she can), but I just find it offensive that they'd market/promote such expensive clothes to the masses during these economic times. I understand it's a business, perhaps their sponsorship deal was done before the economic downturn of 2008, but I really doubt it. Yes, I think they look sharp, in general, but I'm just appalled that all the Team USA clothes are "imported" (which is what it says on their website). I called the Ralph Lauren customer service line to see where the knit sweater was made (yes, I really did...it's a 1-800 number) but the woman who answered couldn't tell me. She told me to call back during regular customer service line business hours (of course, I find it odd that they wouldn't have actual customer service rep's working now, to take orders for Olympic gear).
Anyone else find this a little shocking and upsetting?