Rant - dumb car commercials

Why do car companies find it necessary to let us know how quickly their car can go from zero to 60? Honestly, how often is a person in a situation where they can utilize this feature? Are you often at a light, trying to get to the drugstore, and once the light turns green think "Hell, I can get there super-duper fast, thanks to my ability to go from zero to sixty in .05 seconds!"